global smartphone shipments ..2016
| Top Five Smartphone Vendors, Shipments, Market Share and Year-Over-Year Growth, Q1 2016 Preliminary Data (Units in Millions) | |||||
| Vendor | 1Q16 Shipment Volumes | 1Q16 Market Share | 1Q15 Shipment Volumes | 1Q15 Market Share | Year-Over-Year Change |
| Samsung | 81.9 | 24.5% | 82.4 | 24.6% | -0.6% |
| Apple | 51.2 | 15.3% | 61.2 | 18.3% | -16.3% |
| Huawei | 27.5 | 8.2% | 17.4 | 5.2% | 58.4% |
| OPPO | 18.5 | 5.5% | 7.3 | 2.2% | 153.2% |
| vivo | 14.3 | 4.3% | 6.4 | 1.9% | 123.8% |
| Others | 141.5 | 42.3% | 159.8 | 47.8% | -11.4% |
| Total | 334.9 | 100.0% | 334.4 | 100.0% | 0.2% |
in the year 2013 the china shipment is over 63.6% in 2015 it is dropped to 2.5% -The change to the market, however, was the addition of less known Chinese brands OPPO and vivo, which pushed out previous fourth and fifth place players Lenovo and Xiaomi, respectively.
SAMSUNG:
Despite the slight decline, the new Galaxy S7 and S7 edge sold vigorously in the month of March and was helped by numerous enticing carrier promotions to help push volume.
APPLE:
Despite the plethora of new features found on the newer "S" models, current iPhone 6/6 Plus owners may feel that a 6S upgrade may not be warranted at the moment. Apple also announced the new iPhone SE, which looks to challenge similarly priced Android options in numerous emerging markets where Apple has traditionally been seen as too expensive. The SE features all the power of the 6S in a compact form factor that looks to equally target those who desire smaller phones as well. However, at US$399, the SE still faces equally powerful lower-priced devices from competitors, particularly within India and China
HAUWAI'S:
Shipment volume for Huawei climbed from 17.4 million units in 1Q15 to 27.5 million this quarter for year-over-year growth of 58.4%. Huawei's two-pronged approach with a focus on both premium and entry-level devices proved successful in China as well as in many developed European markets. The recent launch of the P9 smartphone featuring Leica optics provided an additional weapon with which to combat Apple and Samsung
OPPO:
shipping internationally since 2012. Landing first in Thailand, then expanding throughout Southeast Asia and more recently to other countries in Asia, the Middle East and Africa, OPPO's focus is on fostering channel partnerships, supplemented with large marketing budgets and entertainment sponsorships to increase visibility, culminating in almost 20% of shipments going outside of China in 2015.In 2016, OPPO's 18.5 million shipments represented 153.2% year-over-year growth, the strongest among the top 5.
VIVO:
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